Since its inception in 1976, SAS has understood that in order to convey the value and power of its analytics software, the company’s marketing needed to be as innovative as the software it engineered. Recognizing the unique ability of video to make SAS software tangible, senior managers embraced it early. Today, video permeates the business. Internally and externally, video is an essential tool to inform, educate, and persuade prospects and customers, and to bring the value of SAS software into sharp focus.
“Software is an intangible product,” explains Bill Marriott, Sr. Director of Video Communications and New Media for SAS, “but the benefits are very real. Video dramatizes how advanced data management and analysis impact people’s lives.”
Based in Cary, North Carolina, SAS is the global leader in analytics. Its innovative analytics, business intelligence and data management software and services are helping customers at more than 80,000 sites around the world make better decisions, …
![Xavier Creative House Achieves GOLD Rating in Cybersecurity with a MATURE Designation | PR Newswire [Video]](https://marketingprohub.com/wp-content/uploads/2025/01/mp_836765_0_678e4a72c7a79imagejpg.jpg)
![Almost Timely News: The Future of Work in an AI World (2025-01-19) - Christopher S. Penn [Video]](https://marketingprohub.com/wp-content/uploads/2025/01/mp_835822_0_cspstylizedlogoblogheaderjpg.jpg)
![Three Trends You May See Brands Following on Social Media in 2025 [Video]](https://marketingprohub.com/wp-content/uploads/2025/01/mp_829239_0_tiktokpng.png)
