ShopLiftr Unites Digital and Physical Retail with Data-Driven Ad Solutions that Drive Sales and Omnichannel Efficiency | PR Newswire [Video]

, /PRNewswire/ – As the lines between digital and physical retail continue to blur, ShopLiftr‘s cutting-edge digital advertising platform is leading the charge in transforming how brands and retailers engage with consumers through its phygital approach. This transformation comes at a crucial time, as digital advertising is projected to account for 82.8% of total ad spending by 2026, with retail commanding 27.5% of that spend. By leveraging unique trade data, multi-channel integration, creative efficiencies, and omnichannel capabilities, ShopLiftr empowers advertisers with significant efficiency gains, simplifying complex processes, and creating hyper-personalized experiences that drive consumer engagement and sales.

“The future of retail advertising isn’t about choosing between digital or physical – it’s about seamlessly integrating both,” says Gord Crowson, President & COO at ShopLiftr. “Our platform bridges this gap by delivering dynamic, personalized content that enhances online engagement and translates it into tangible in-store sales, ensuring a unified and impactful consumer journey.”

Data-Driven Technology Powers Hyper-Personalization

ShopLiftr’s innovation …