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Indiana social media influencers concerned about future of TikTok [Video]

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Influencer Marketing

The app’s temporary weekend outage leaves many influencers concerned their followers will flee to other social media platforms.

But the temporary outage leaves central Indiana social media influencers concerned about the future of TikTok, and if their followers will flee to other social media platforms.

Kayla Sullivan posted a video for fun three years ago on TikTok holding a toy microphone and talking like a TV news reporter doing a live report about her son’s temper tantrum at a restaurant. She had no idea that video would launch a new career for the former reporter. 

Sullivan found a following sharing the challenges of raising her son, using TV news jargon and various props related to the post as a microphone. She has attracted 1.2 million followers on TikTok and paid partnerships with advertisers for her social media posts that have brought her income well beyond what she made as a …

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