Using Video for Branding: 5 Top Brand Examples

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.

Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%.

For me, a great video can spark curiosity, get me asking questions, or even make me feel emotional.

But what separates great brand videos from those that fall flat? Here’s a look at what makes video marketing successful, and five examples of brands that got it right.

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