Traditional Marketing vs. Digital Marketing: Why Not Both? [Video]

Traditional marketing versus digital marketing has become a hot topic among marketing professionals.

I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your brand.

I’ll go over what the two terms mean, and how they work together. Then, I’ll dive deeper into traditional marketing, which sometimes feels like it doesn’t get a fair shake in the current digital-dominated landscape.

But if you’re trying to choose between the two, I’ll give away the ending before we begin: the answer is both.

Table of Contents

• What is traditional marketing?
• What is digital marketing?
• Traditional Marketing vs. Digital Marketing
• Types of Traditional Marketing
• Importance of Traditional Marketing
• Pros and Cons of Traditional Marketing

What is traditional marketing?

Traditional marketing is all marketing that happens offline. This includes print, broadcast, direct mail, phone, and out-of-home advertising like billboards and posters.

It’s called the traditional method because it’s the …