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Grammy-Award Winning Artist Opens Up On Unexpected NASCAR Partnership [Video]

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Strategic Partnerships and Alliances

Chris Stapleton, the talented 10-time Grammy Award winner, has taken an unexpected turn by announcing a partnership within NASCAR for 2025. This involves his own brand, Traveller Whiskey, teaming up with NASCAR driver Justin Allgaier and JR Motorsports.

The collaboration has given rise to a distinctive paint scheme that will feature prominently on a number 40 car competing in the iconic Daytona 500 race.

Stapleton has recently ventured into the whiskey business with the launch of Traveller Whiskey in January 2024. His passion for both racing and whiskey laid the foundation for this unique partnership.

Speaking about the collaboration during an appearance on the “Dale Jr. Download” podcast (below) with Dale Earnhardt Jr. Stapleton explained:

Chris Stapleton attends The 58th Annual CMA Awards at Music City Center on November 20, 2024 in Nashville, Tennessee. Grammy award-winning artist Chris Stapleton opens up on unexpected NASCAR partnership.Jason Kempin/Getty Images

“I just love the history …

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