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Lele Pons Says Starting on Vine Made Her a ‘Nostalgic’ Figure (Exclusive) [Video]

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Influencer Marketing

It often feels like social media has opened up the doors to fame to anyone, anywhere. On the likes of TikTok and Instagram, influencers and everyday users have a shot at gaining notoriety by playing to the perks of an algorithm.

But it wasn’t always so easy to ride social media to the top, not for an “OG,” as former Vine star Lele Pons considers herself. She was only a teenager in high school in Miami when she started investing her time and energy into building a future on the app.

“I had a lot of videos because I never skipped a day. I was obsessed with posting every day,” Pons, now 28, tells PEOPLE exclusively. “[Vine] was my first social media. I was not on Facebook, YouTube. I was on nothing.”

She didn’t talk in her videos but rather managed to squeeze a flash of physical comedy into each clip, managing to get …

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