Why you need to pay attention to Aldi’s marketing [Video]

When you think of brands with brilliant marketing strategies, it’s probably the big hitters that come to mind – the likes of Coca-Cola, Nike and Apple, you know, the ones with the best logos and the huge marketing budgets. Or perhaps you think of retailers – IKEA is another one that often comes up. But have you ever considered the marketing strategy of German supermarket, Aldi?

Mark Baldwin, the CEO of Baldwin Digital, thinks it’s worth a look. “Brands like Aldi have seen their profits and following skyrocket thanks to carefully crafted campaigns that resonate with audiences well-versed in the social media landscape,” he says.

Here, Mark takes us through his favourite four Aldi campaigns and explains what makes them stand out.

01. #FreeCuthbert

In 2021, Aldi found itself in a public feud with UK brand Marks & Spencerover their rival chocolate sponge caterpillar …