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Employer Brand Trends to Know for 2025 Stories Incorporated [Video]

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Global Marketing Strategies

In this strategy-filled LinkedIn Learning session, we’re sharing the Employer Branding Trends to Know for 2025 — inspired by the strategic culture content projects we are kicking off in the new year, and what we’re hearing as major priorities from our audience of EB, communications, and people leaders.

In 2025, we’re expecting to see:

  • Social-first video
  • A more agile approach to EVP creation
  • Incorporating customer stories and testimonials into employer branding

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