Vevos Richard Brant on Major Challenges for TV in 2025 and Maximising Impact Across Platforms [Video]

by Aimee Newell Tarín on16th Jan 2025in Video Interviews

In this video interview, John Still is joined by Richard Brant – senior director, advanced TV, strategy & partnerships at Vevo – to delve into the TV landscape. 

Brant expands on: 

• The major challenges we can expect to see across TV/video in 2025  
• The current state of inventory
• How TV consumption habits are changing and how advertisers can keep up 
• How creators can maximise their impact across different platforms 
• Whether we will see more standardisation in 2025  

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