H-E-B announces plans for first store in Dallas [Video]

H-E-B, the Texas-based grocery chain known for its customer-first shopping experience, Texas pride and wide selection of store-brand favorites, has announced plans to open a store in Dallas.

While the San Antonio-based grocer has already opened stores in McKinney and Frisco, the new location would be the first HEB format store inside Dallas city lines.

What we know:

The company recently purchased a 10-acre property at the southeast corner of Hillcrest Road and LBJ Freeway in North Dallas.

However, it’s not a done deal. The grocer says it plans to work closely with neighbors and city officials because the site does need to be rezoned.

What they’re saying:

“While we have a lot of work to do, we look forward to connecting with our neighbors, the city, and community stakeholders to ensure we create a destination that best supports this community,” said Mabrie Jackson, public affairs managing director for H-E-B and …