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Sesame Workshop and NewYork-Presbyterian Announce Partnership to Promote Children’s Health and Advance Health Equity | PR Newswire [Video]

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Public Relations

The two organizations will partner to foster healthy habits in young children and their families by offering free resources and videos and “Sesamatized” spaces

, /PRNewswire/ — Today, Sesame Workshop, the global impact nonprofit behind Sesame Street, and NewYork-Presbyterian announced a partnership to improve health outcomes for young children by supporting their physical and emotional well-being through joyful learning moments engaging parents, caregivers, and community providers. Sesame Workshop is collaborating with NewYork-Presbyterian’s physicians and community partners on a social impact and mass media campaign featuring videos, educational materials, and “Sesamatized” physical spaces, with the goal of promoting children’s health.

The partnership is launching with a six-part video series titled “Ask a Doctor,” featuring Sesame StreetMuppets and NewYork-Presbyterian physicians. The videos are designed to educate and empower parents and caregivers on how to help young children stay healthy and will cover topics including how to develop healthy sleep habits, deal with food allergies, …

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