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Influencers from the INW prepare for potential TikTok ban | News [Video]

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Influencer Marketing

SPOKANE, Wash. — With the potential TikTok ban drawing nearer, local influencers are bracing themselves for whatever comes their way. 

On January 10, the U.S. Supreme Court heard arguments about the law aiming to ban the Chinese-owned social media app, TikTok. 

If the law is passed, the ban would go into effect on January 19

Some of the most successful content creators, also known as influencers, have built online communities around their TikTok accounts. They use them to share their content, whether it be about music, fashion, lifestyle, comedy or other topics, while also supporting themselves financially. 

“TikTok in some ways has really changed my life,” said Erica Baty. 

Baty is a registered dietician in Spokane with over 200,000 followers on the app. She uses her account to share realistic nutritional information and healthy recipes. 

“TikTok is kind of my avenue to help people find my website and find my recipes and content. So, without TikTok, that puts another roadblock in how I reach …

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