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Categories
Global Marketing Strategies

The Balanced Scorecard in strategic management – promoted by Kaplan and Norton – is the best approach to cascade your business strategy. The balanced scorecard perspectives help you to get this done.

Here’s a the ultimate Balanced Scorecard guide. Update regularly! [Last update November 2018]

I don’t focus too much on the technical Balanced Scorecard aspects. (Many great books have  been written on the subject.)

Instead, I focus on the best possible Balanced Scorecard approach for your business. This guide offers examples, tips, a cool balanced scorecard video and a PPT you can download.

I hope it helps you to find the best approach from all available Balanced Scorecard strategies!

The Balanced Scorecard – Ultimate Guide 2018

You can read this guide chronologically or jump to any chapter you like:

  1. What is the Balanced Scorecard: a Definition
  2. The Balanced Scorecard video [highly recommended]
  3. Balanced Scorecard theory: the 4 benefits / advantages
  4. Balanced Scorecard Strategy: 28 tips
The Ultimate Balanced Scorecard Guide for the Advanced Practitioner

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