While the ad industry turns out in force for CES, not many people make it to the showroom floor.

So this year, the AdExchanger editorial team brought the two worlds together. We scoped out the showroom floor, sharing insights about the tech we think the ad industry will be using in years to come. Think digital out-of-home screens that correctly infer your age and gender and serve you ads appropriately. Or if the smart washer and dryer data might feed insights (or personalization) for CPG laundry detergents.

We also discuss responsible use of AI. AI can enhance product design and user experience, explained Dave Meeker, EVP and head of AI innovation at Monks. On the showroom floor, AI robots showcased their personalities – it’s not too far off to imagine AI chatbots to be programmed to reflect different brand identities.

Tags Ad Campaign, Ad Strategy, Social Media Advertising, Strategies