A pair of Greater Toronto Area councillors are pushing back against U.S. president-elect Donald Trump’s 25 per cent tariff threat with an online ad campaign set to target Washington during his upcoming inauguration.
The campaign is a direct response to Trump promising to impose 25 per cent tariffs on Canadian and Mexican products shortly after winning the 2024 election purportedly to slow the flow of drugs and migrants illegally crossing into the U.S.
Brampton city councillor Rowena Santos and Whitby regional councillor Chris Leahy plan to use location-based advertising methods to urge U.S. government officials to consider the policy’s detriments, such as potential Canadian job losses, with the help of video ads as they take to Washington on Jan. 20.
The video ads will appear on smartphones, with the intended target being U.S officials located within range of the D.C area for two or more hours during the inauguration, according to the councillors.
“We are not going …