Why Razorfish Is Prioritizing Podcast Ads And Second-Party Data [Video]

Home CES 2025 Why Razorfish Is Prioritizing Podcast Ads And Second-Party Data

Friday, January 10th, 2025 – 1:02 pm

No longer simply an audio-based medium, podcasts have become the cultural successor to late night talk shows, according to Razorfish EVP of Media Rob Silver. AdExchanger catches up with Silver at CES to learn how the Publicis-owned agency helps brands connect with their customers through meaningful media experiences.

Comic: Told Ya So

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Streaming And Measurement Took Center Stage At CES

CES is a popular destination for streaming TV publishers and video currency vendors to jumpstart the year’s dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year.

Tags Customer Experience, Customer Journey, Integrated Offering, Integrated Solutions

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Comic: Told Ya So

Streaming And Measurement Took Center Stage At CES