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Macy’s is closing 66 stores in 2025 including these 3 in the Bay Area [Video]

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Global Marketing Strategies

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Macy’s is closing more than 60 stores this year as part of a comprehensive strategy to revive its struggling business, the department store said.

In what the company refers to as its “Bold New Chapter” strategy, first announced in early 2024, Macy’s said in a statement on Thursday that the closures are designed to “return the company to sustainable, profitable sales growth.”

Overall, Macy’s said it plans to close approximately 150 “underproductive stores” through 2026 – including stores in Los Angeles, San Mateo and elsewhere across the state.

Meanwhile, it will invest in 350 existing stores, with plans to add more salespeople to fitting areas and shoe departments, and adding more visual displays like mannequins. 

Macy’s is also betting on its luxury brands by opening up 15 of its higher end Bloomingdale’s stores and 30 of its luxury Bluemercury cosmetics locations through 2026. 

“Closing any store is never easy, but as part of our Bold …

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