How to use AI and automation to organize your content marketing [Video]

In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.

This tutorial will walk you through creating a flexible and budget-friendly marketing organization system using Airtable, enhanced with AI features. Let’s dive in!

If you’ve been in marketing for more than 24 hours, you’ve likely asked or answered questions like these way too many times:

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. That’s the easy part, and downloadable calendars are a dime a dozen.

What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines. The good news is that some creative use of current …