How TikTok Creators Are Preparing for TikTok Ban (Exclusive) [Video]

The impending TikTok ban could have some serious consequences for creators.

In between catchy dances and obscure trends, TikTok has become a life-changing platform for many. The Pew Research Center found that one-third of adults in the U.S. are active TikTok users, and the short-form video app helped generate $24.2 billion in revenue for the U.S. economy in 2023 alone.

Lexi Larson has been a long-time social media user, but it wasn’t until her daily vlogs gained traction on TikTok that she found herself growing a platform of her own, allowing her to launch her small business Sunday Cherries. The first videos on her page to gain traction were her no-spend January vlogs, where she refrained from buying anything that month to save extra money. After that, she began sharing work-from-home vlogs, sharing an average day in her life as someone who works in marketing.

“I was kind of just figuring out my life and what I wanted and social media …