Antis community-led identity for Kulturhavna captures the power of participatory design [Video]

In line with Margaret Calvert’s quote “reducing the appearance to make the maximum sense at the minimum cost, ” Mats adds: “It wasn’t just about aesthetics but about translating people’s voices into visual elements.” As such, Anti opted for grotesque sans serif, Neue Haas Unica – an infamous hybridisation of Helvetica, Univers and Akzidenz Grotesk that’s renowned for its pragmatism. “This font is urban, informative, readable, and clear,” Mats says. “It provides a clean and structured contrast to the complex icon system,” and serves as a practical, accessible and understated foundation for the adaptable logomark and illustrations to flex upon. 

One challenge Anti faced when developing the identity – considering its breadth and complexity – was ensuring a sense of cohesion across both digital and physical spaces. “The icon system had to adapt to everything from large signage to mobile screens without losing clarity or impact. Additionally, the participatory process …