Razer enters AI market with new gaming assistant Project Ava [Video]

American-Singaporean consumer electronics and gaming hardware maker Razer Inc. has entered the artificial intelligence market with the reveal of Project Ava, an AI-powered gaming assistant designed to enhance player performance by providing real-time strategic advice and post-match coaching.

Project Ava works by analyzing game data during gameplay and offers immediate tips such as anticipating enemy attacks or suggesting optimal in-game actions. After matches, the AI delivers feedback, including replays and performance evaluations, to help players improve their skills.

“From pro esports coach to omnipotent game guide to hardware optimization expert, say hello to the smartest gaming companion ever created,” the Project Ava page reads. “Developed for gamers, by gamers, get real-time expert advice that improves your play with Project AVA, your dedicated AI gamer copilot.”

In a demo video, the AI states, “From real-time esports coaching to post-march evaluations, I learn from the best so you can play smarter in any game, offering …