From Taylor Swift to Avengers, Pop Culture Trends were all over Email in 2024 | PR Newswire [Video]

Omnisend analyzed 1.25 million email campaigns sent by businesses in 2024. Taylor Swift, Spider-Man, and the Olympics emerged as the most referenced cultural icons.

, /PRNewswire/ — Omnisend, a leading ecommerce marketing company, analyzed 1.25 million email campaigns sent in 2024 to see what pop culture people and events such as blockbuster movies, hit TV shows, iconic artists, and global sporting events were the most popular last year.

The music industry impacted the email marketing world the most, with Taylor Swift leading the charge. She appeared in 43% of music-themed emails, leaving far behind other names like Drake (17%), Billie Eilish (9%), Ariana Grande (7%), or Beyonce (5%).

“Taylor Swift’s impact on marketing is a great example of the power of fan loyalty and storytelling,” said Greg Zakowicz, Sr. Ecommerce Expert at Omnisend.

“Brands that aligned their messaging with her ‘Eras’ tour, for example, tapped into one of the most devoted …