How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

Napheesa Collier Talks the Injustice of the WNBA Finals and Launching Her Own Womens Basketball League [Video]

Categories
Strategic Partnerships and Alliances

There’s plenty of opportunity for Unrivaled to mine during the ongoing women’s sports boom, of course, as proven by the league’s broadcast partnerships with TNT and Max. But Collier’s biggest motivation for launching Unrivaled is to simply allow WNBA players the chance to stay closer to home during the winters—as the mother of a two-year-old daughter, Mila, she’s hoping to eliminate the logistical nightmares that come with trying to raise a kid halfway around the world, or uprooting a child’s life to temporarily move them to a new country.

“The time changes, the different schools, the figuring out childcare, it’s a lot,” she explains. “That was definitely a huge thing for me. Being able to have my family is my number one priority in life.” Collier says Mila is still a bit too young to really take a liking to basketball just yet, but she’s starting to grasp that her mother plays …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads