How To Engage In Subreddits Without Getting Banned [Video]

Reddit, often hailed as “the front page of the internet,” is a goldmine for marketers who know how to navigate its unique ecosystem.

But here’s the thing:

Marketing on Reddit isn’t as simple as dropping a link and watching the traffic roll in.

Redditors are fiercely protective of their communities, and promotional missteps can backfire—hard. Trust me…

I’ve been blocked by 3-4 subreddits in the last 3 years. I’ve seen brands get blocked in the matter of hours after getting started. And I’ve seen some brands use Reddit to break all-time records for both traffic and sales. It’s a channel that comes with risk but also with great reward.

So, how do you engage authentically and build real connections on Reddit to achieve your marketing goals?

If you approach Reddit like any other social platform, you’re setting yourself up for failure.

Unlike Facebook or LinkedIn, Redditors are highly engaged, brutally honest, and quick to …