Kristin Juszczyk Partners With Emma Grede to Launch Off SeasonA Sports Apparel Brand Born from Juszczyk’s Viral DIY Looks [Video]

“I was sitting in a cold stadium looking around and I’m seeing all these people, mostly men, wearing huge puffer jackets, and they were putting their jerseys over the jackets,” recounts Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, of her ah-hah moment. “And that’s when the light bulb went off—they’re cold, but they’ll do anything to represent their favorite players.” As is the case with many good ideas, it seems obvious in retrospect.

In partnership with serial entrepreneur Emma Grede, Juszczyk will launch Off SeasonJanuary 7—a collection of elevated apparel for sports fans made possible through a collaboration with the NFL Players Association, and available to shop online. They’re starting small; the debut consists of unisex puffers celebrating five NFL teams—the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions, and Buffalo Bills. Off Season spawned from the DIY ensembles Juszczyk herself wears to the games—for which she has gained quite the …