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Caitlin Clark’s Italy trip paved the way for WNBA’s ambitious overseas plan despite near-death experience [Video]

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Event Marketing and Sponsorships

Caitlin Clark is reportedly at the center of an ambitious plan to turn the WNBA into a global force.

The NFL, MLB, and NBA have all boosted their international audiences by playing games overseas, expanding their reach outside America’s borders.

Clark has helped inspire a surge in popularity across women’s sportsCredit: Getty

Rookie of the Year Clark jumped into the top ten highest-earning female athletes thanks to endorsement deals, which net her around $11million annually.

According to the Sports Business Journal, WNBA bosses are planning for the Indiana Fever to play overseas in what would be a huge event.

“The WNBA is not oblivious and, according to sources, eventually will schedule a Fever game overseas to capitalize on her Q rating [a measure of a person or brand’s popularity],” wrote Tom Friend.

“Privately, the plan is to market the Fever like they’re ‘America’s Team.’’’

Dallas Cowboys owner Jerry Joneshas …

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