‘It won’t be a boring year’ [Video]

With Trump returning to power, Amazon.ie opening in Ireland and inflation under control, Paul Moran, Managing Director of Zenith (part of Core), looks at what 2025 holds for ad spend in Ireland

To start with a review of the highlights of 2024 is very difficult. 

Without wishing to ignore the many disturbing international and domestic issues which arose (or which got worse), in terms of the Irish economy and specifically the Irish marketing communications sector, there is plenty of reason for cheer.

The macro Irish economic performance is the envy of most other countries. 

Inflation is back under control and employment is at an all time high. 

Irrespective of whether you may agree with our soon-to-be-established new government, we now look to have a level of political certainty until at least 2029 following the November general election. 

Irish consumer confidence has risen slightly over the past three years (but consumers remain cautious compared to confidence …