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Power Couples Are Helping Infiniti Grow Its Luxury Business [Video]

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Global Marketing Strategies

Few brands have had their future questioned in recent years like Infiniti. Despite that loud criticism from industry watchers, enthusiasts and analysts alike, Infiniti is driving forward, aiming to redefine modern luxury.

Key to this is the redesigned, next-generation Infiniti QX80. The flagship three-row sport utility vehicle (SUV) is larger and more refined than before, serving as a showcase of what Infiniti is capable of as Nissan’s premium arm.

“As a foundation of our business strategy, the all-new 2025 Infiniti QX80 sets the tone for our product renaissance and exemplifies our commitment to redefining modern luxury,” Craig Keeys, group vice president, Infiniti Americas, told Newsweek. “As our flagship SUV, the QX80 embodies bold design, advanced technology and expert craftsmanship, showcasing the very best of Infiniti. This momentum will carry through our lineup, including the popular QX60 and highly anticipated, all-new QX65.”

In 2023, the Infiniti brand reported a 40 percent year-over-year increase in new vehicle deliveries. This year, through …

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