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From Campus to CES: KHU Startups and Students on a Global Mission | PR Newswire [Video]

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Global Marketing Strategies

Four Startups, Student Supporters, and Research Programs from Kyung Hee to Highlight Innovative Startup Achievements and Facilitate Global Market Expansion

, /PRNewswire/ — Kyung Hee University (President Jinsang Kim) is preparing to leave its mark on CES® 2025, the world’s premier electronics and IT exhibition. Supported by the LINC 3.0 initiative and the University-Industrial Cooperation, this year’s delegation includes innovative startups founded by Kyung Hee professors and students. The university will also send its “Kyung Hee Global AFRO!” student supporters team to assist on-site and lead its “Kyung Hee Passion-Based Leading (K-PBL)—CES 2025” program, ensuring dynamic engagement at the event.

Four groundbreaking startups have been selected to represent Kyung Hee at CES® 2025. These include:

  • K BioHealthcare (KBioHC): Founded by Professor Sang-Ho Lee, College of Medicine.
  • READYCURE Inc.: Founded by Professor Weon Kuu Chung, College of Medicine.
  • Itphy Inc.: Founded by Professor Sung Min Rhee, College of Medicine.
  • CaiqueTech: Founded by Taewook Lee, a student in the College of Life Sciences.

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