How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
5 Steps to Creating Successful Ads

Meet the man behind Bergdorf Goodman’s iconic holiday windows [Video]

Categories
User Experience (UX) Design

As the holiday season lights up New York City, few traditions shine brighter than the iconic holiday windows at Bergdorf Goodman. The luxury department store‘s displays are more than just decorations — they are works of art.

And the mastermind behind the art is David Hoey, the senior director of visual presentation at Bergdorf Goodman. He has been with the store for more than 20 years and oversees the design of the windows each year.

He noted that there’s no school for making window displays, and that it seems no one in the field sets out to do the job “on purpose.”

“We just kind of happened into it,” he said. “And we wouldn’t wanna do anything else because we’re doing a little of everything. We’re doing a little theater, a little storytelling, a little advertising, a little fashion.”

This year’s theme is “Toast of the Town,” a nod to the 200th anniversary of Fifth …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos