Netflix is going all out for Squid Game season 2 and youre about to feel it [Video]

Netflix really wants you to know that Squid Game season 2 is coming. The second season of its most-watched show ever drops on December 26, and Netflix is pulling off one of its boldest marketing campaigns yet to make sure fans are ready.

The stakes are high. In 2021, Squid Game became a global phenomenon, smashing records and making history as the first non-English show to win an Emmy. But three years have passed since then—a long gap, especially in today’s crowded streaming landscape where new, high-end shows compete for attention every week. Netflix knows it needs to recapture the magic of season 1, and it’s doing so with a massive, eye-catching campaign that perfectly reflects the high-stakes world of Squid Game.

Creator Hwang Dong-hyuk has been through the wringer to make it happen. He’s lost eight teeth from the stress of the first season alone, and he’s had to write and shoot seasons two and three back-to-back. “Just the sheer physical volume of …