How 18 Brands Blitzed Fan Engagement [Video]

Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field.

ALTEC LANSING

The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. The football field, that is.

In September, the brand inked a new multiyear partnership with the Dallas Cowboys as the team’s Official Audio Partner. The deal includes sponsoring the sensory rooms at AT&T Stadium, spaces designed to be soothing atmospheres for those who experience challenges with sensory processing.

The Altec Lansing Sensory Rooms offer private air-conditioned spaces for attendees of all ages with special needs …