AdAlliance CEO Calls for Radical Collaboration in European TV Beet.TV [Video]

LONDON – TV’s still hot in Europe – but the industry needs to come together to keep it that way.

So says the chief executive of RTL AdAlliance, the pan-European TV ad sales house.

Stéphane Coruble is calling for what he calls “radical collaboration” between players.

“Linear TV, in Europe at least, is still 3 hours and 15 minutes a day of viewing time,” Coruble, CEO, RTL AdAlliance, told me at CIMM’s London summit.

Although he is generally positive about TV’s health, though, he also warns about the fragmentation of the sector.

So he wants rivals in the same markets coming together to collaborate on tech to combine their inventories, potentially including those of digital-native, premium publishers.

Luxembourg-based pan-European RTL Group owns RTL Television whose footprint is significant, including RTL Television in Germany, M6 in France, the RTL channels in the Netherlands, Belgium, Luxembourg, Croatia, Hungary, and Antena 3 in …