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The Implications of AI in Digital Marketing
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Opinion: Nvidia Showed Me the Future of AI in Gaming, but I’m Not Convinced [Video]

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Artificial intelligence is all the rage these days, and it’s making its way into gaming in a big way. Sony and Microsoft have only recently started implementing AI and machine learning into their consoles, with features like the PS5 Pro’s PSSR, but PC hardware manufacturer Nvidia has been at it for much longer. The company brought a paradigm shift in PC gaming with its machine learning-based DLSS, and in a recent tour, showed me its ambitions with AI for the future of video games.

At a press tour in Bangalore, Nvidia gave me a look at various generative AI-powered demos for gaming and content creation. Most of these demos had already been showcased at various industry conferences before, like Computex, but this was my first time getting hands-on with them. The demos, running on what Nvidia calls RTX AI PCs, included various experiences that use existing and new LLMs (Large Language …

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