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Vice Ganda: PEP Most Influential 2024 Icon [Video]

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Global Marketing Strategies

If there is one single celebrity who has earned the title “Most Influential Icon,” that would be Vice Ganda, aka Jose Mari B. Viceral.

Vice Ganda has it covered.

He is in all major platforms: TV and online, concert stage, advertising scene, business world, cause-oriented community.

He is an actor, particularly beloved for his comedy; a box-office draw during a time when moviegoers still have to make a habit of going to cinemas again; the first among equals even in the company of individually talented hosts; a concert performer with sold-out appearances in impressive arenas; an endorser of big-name brands, including a foreign food chain; an entrepreneur; and, giving him more heft, an advocate of the LGBTQIA++ community.

In October 2017, Vice launched his own make-up brand, VICE Cosmetics.

Vice has also become a business partner to fellow celebrities and to owners of select bars and pubs.

In July 2024, Vice launched his own comedy club, the VICE Comedy Club. Three months …

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