Unlocking the US Wine Market: An 8-point manifesto for the Italian wine sector | PR Newswire [Video]

An 8-point manifesto has been unveiled to help the Italian wine sector unlock the lucrative but challenging US wine market. The 20-page document, entitled “Bridging Tradition and Innovation: The Future of Italian Wine in the U.S. Market” follows the high-profile Wine Business Forum held in Chicago on 20 October 2024 and is produced in association by the Italian Trade Agency.

, /PRNewswire-PRWeb/ — Vinitaly.USA is an international project that brings the most prominent Italian wine expo in the world to the American Midwest. The program included 30 events held over two days, including master classes, tastings and market focus insights. The centerpiece of the event was a wine business forum promoted by the Italian Trade Agency (ITA) in collaboration with the National Association of Beverage Importers (NABI) and Vinitaly. The focus of the business forum was “The Future of Italian wine in the US market” and the discussion was structured into three sessions, reflecting the …