At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads partners, which support advertisers to get the most out of their business tasks and strategies — helping identify new audiences, unlock insights and expand reach.

A special partnership

These partners are media and creative agencies and adtech providers; companies that have an in-depth understanding of Amazon Ads offerings and can use this to create innovative growth strategies for brands. All partners are vetted by Amazon in order to be part of the Amazon Ads Partner Network. They offer expertise regionally and globally across Amazon Ads products in categories including: media planning and buying; retail; creative and brand experience; and measurement.

Amazon Ads partners act as an extension of advertisers’ internal teams, providing a depth as well as breadth of experience in specialist …

Tags Marketing Automation, Marketing Strategies, Social Media Marketing, Target Audience