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CiTTi Magazine: 2024 in review [Video]

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Global Marketing Strategies

As 2024 draws to a close, the editorial team behind City Transport & Traffic Innovation Magazine (CiTTi) – the UK’s leading B2B publication dedicated to advancements in sustainable urban mobility – reflects on a transformative year for the transportation sector, as well as the evolution of the CiTTi brand itself.

The past 12 months were partly shaped by the arrival of a new Labour government in July, which prompted a reassessment of core transport and traffic management policies. Central to this shift was the introduction of initiatives aimed at fostering more sustainable, accessible and integrated transport options. Chief among these was the rollout of a ‘National Bus Strategy,’ backed by nearly £1bin in government funding to end what the government described as the “postcode lottery” of bus services and ensure more consistent, affordable fares nationwide, with a £3 cap on single bus journeys.

The government also pledged sweeping reforms to improve local control of …

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