IKEA road trip: Sweden tourism with names of furniture [Video]

Hear the word “Kallax,” and many people, particularly those outside of Sweden, will immediately think of a certain storage shelf from IKEA.

But like many of the Swedish furniture giant’s products, the shelving unit takes its name from a location in the Scandinavian country — in this case a village near Luleå in Swedish Lapland.

And although a quick internet search would likely bring up the furniture items first, round table Docksta is also known as a village north of Stockholm, while wingbacked chair Oskarshamn gets its moniker from a coastal city in southeast Sweden.

In an attempt to reclaim the names of popular IKEA products, the Swedish tourist board launched a campaign, Discover the Originals, matching them to their namesakes back in 2022.

IKEA-themed road trip

And this July, advertising copywriter Kevin Lynch, originally from Chicago, took things one step further when he set off on an IKEA-inspired road trip around Sweden.

Over the course of two weeks, Lynch, accompanied by his puppy Umlaut, visited all …