Digitalbox CEO discusses Walford News acquisition and verticals strategy [Video]

Digitalbox PLC (AIM:DBOX) CEO James Carter joined Proactive’s Stephen Gunnion with details of the Walford News, a Facebook-based asset with 475,000 followers focused on EastEnders fans, as a step to bolster its entertainment sector presence. Carter explained, “It provides us with exactly the right opportunity to pursue the verticals strategy as we move forward.”

The verticals strategy also aligns with algorithm changes from platforms like Google and Facebook, which now favour authoritative and trusted content. Digitalbox aims to capitalise on this trend by leveraging its experience with entertainment-focused brands like Entertainment Daily and Emmerdale Insider.

Looking ahead, Carter announced two new launches planned for early next year, emphasising the company’s focus on both launches and acquisitions to fuel growth.