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Event Marketing and Sponsorships
Screenshot by Sabrina Ortiz/ZDNET

With the holiday season upon us, many companies are finding ways to take advantage through deals, promotions, or other campaigns. OpenAI has found a way to participate with its “12 days of OpenAI” event series.

On Wednesday, OpenAI announced via an X post that starting on Dec. 5, the company would host 12 days of live streams and release “a bunch of new things, big and small,” according to the post. 

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Here’s everything you need to know about the campaign, as well as a round-up of every day’s drops. 

What are the ’12 days of OpenAI’?

OpenAI CEO Sam Altman shared more details about the event, which kicked off at 10 a.m. PT on Dec. 5 and will occur daily for 12 weekdays with a live stream featuring a launch or demo. The launches will be both “big ones” or “stocking stuffers,” according …

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