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Houston’s #MrStealYourGrandma is a Viral Style Influencer [Video]

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Influencer Marketing

Most grandfathers need help turning on their smartphones, let alone posting a picture or a video to an Instagram account. But 63-year-old grandfather Irvin Randle is using social media to create a pretty serious side hustle.

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If you haven’t already heard of the Houston-area second grade math teacher, it’s likely your mother and your aunties have. Randle (aka #MrStealYourGrandma) has become one of the hottest fashion influencers on social media with a following of men (and women) who love his smooth style.

In an interview with CBS News, Randle says he started sharing pictures of himself on Instagram because he wanted others to see his carefully curated outfits. What began as a few likes turned into a phenomenon. Randle currently has over 1.1 million followers on Instagram and nearly 2 million on TikTok. And his fans are loving his looks.

“The look from head to toe is swag on steroids 🔥🔥” …

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