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Can you ever cut all ties after a breakup in the digital age? [Video]

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Social Media Analytics

The digital age was built on connection. We started by rekindling old connections, like how the now-defunct Friends Reunited blossomed as one of the first UK social media platforms, allowing users to connect with those they’d lost touch with. 

But platforms like Friends Reunited aren’t needed in 2024 because cutting ties and losing connection is harder than ever. (The site did shut down in 2016). Our Facebook accounts are littered with hundreds of past friends from various touchstones. Our Instagram profiles have become a digital diary, logging every “notable” moment. Our following and followers alike boast friends, colleagues, and people we had one chat with at a house party six years ago, now fated to see what we eat for lunch for the rest of eternity.

If a romantic or platonic relationship broke down even thirty years ago, you wouldn’t be tethered by “following” them, or their friends and family. You wouldn’t be at risk of seeing …

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