Meta, Lightstorm partner for 3D content; Nissan plans NFT rewards [Video]

Meta (NASDAQ: META) carries on with its metaverse ambition despite the challenges it faced in the previous months, announcing a new deal with a critically acclaimed Hollywood director’s venture that is expected to significantly change the entertainment industry and how users consume media.

In its official statement, the Big Tech firm unveiled a collaboration with director James Cameron’s pioneering tech and tools company, Lightstorm Vision, with the aim of helping content creators develop three-dimensional (3D) content using advanced tools, including artificial intelligence (AI), at a lower cost while making their content more accessible to the public.

Combined with Cameron’s expertise in storytelling in producing original content, Lightstorm Vision will leverage Meta’s cutting-edge headset, the Meta Quest, as its exclusive mixed-reality (MR) hardware platform. The multi-year deal will see the two firms develop immersive shows beyond the filmmaking industry to include concerts and live sports.

“I’m convinced we’re at a true, historic inflection …