Why Your Online Presence Isn’t Growing (And What To Do About It) [Video]

Whether it’s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold steps forward. The Next Chapter is about to begin. Be part of it. Join us and thousands of real estate leaders Jan. 22-24, 2025.

This article was last updated Dec. 16, 2024. 

The idea that you need to be everywhere to be effective online is completely wrong. The key is to start on one platform, have a well-calculated plan and build from there.

The two main ways to grow a following are to spend money for someone to execute for you or to invest the time and effort to do it yourself. These options have often been referred to as debt or sweat.

Although scaling your growth on social media is hard to do without hiring someone to help you, starting out or beginning to build momentum is usually achieved by taking action yourself.

Here we’ll …