As AI Takes Center Stage at CES, Consumer Data Still Rules: Epsilons Gillian MacPherson Beet.TV [Video]

CES 2025 is expected to showcase the ways that technology companies and makers of consumer electronics are adopting artificial intelligence to improve their products and services. For AI to be effective for advertisers and marketers, it needs high-quality data.

“One of the things that hasn’t been talked about enough, perhaps, is the data that goes into AI,” Gillian MacPherson, vice president of product at Publicis Groupe’s Epsilon, said in this interview with Beet.TV contributor Rob Williams.

“If you don’t have good data in, you’re not going to get good results,” she said. “So, really important to ensure that you’ve got data in there that is comprehensive, that it’s accurate, and gives unique insights, which ultimately fuels the performance of all of those AI models people are trying to use within their marketing activities.”

Consumer Perspective

As a data company, Epsilon continually seeks to ways to help clients harness information for better decision-making in …