The Ins-and-Outs of Content Optimization, Straight From a Marketer [Video]

Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization.

It makes sense why content marketing teams are optimizing their content.

Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO.

Your content is an asset that you need to protect and invest in to continue reaping the benefits.

To refresh your content, follow this step-by-step guide to content optimization. I’ve compiled my knowledge from years of optimizing content as a writer and strategist to start you down the road to success.

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