San Francisco Bay Coffee Brew Up an Intriguing Animated, Eco-Friendly Campaign [Video]

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Committed to using coffee as a vehicle to create enduring change, the responsibly sourced coffee brand San Francisco Bay Coffee—which is owned by the Rogers Family Company—along with its creative and media agency of record, Cutwater, have partnered to launch an all-new brand platform and integrated campaign.

A Sustainable Brew Adventure

A staggering 80 million plastic coffee pods end up in landfills daily. This waste could circle the Earth in just one week or stretch from New York to San Francisco in a single day. Can a simple cup of coffee spark a movement towards a more sustainable future? This family-owned company launched its inaugural brand awareness campaign, highlighting sustainable practices and inspiring a wave of change.

The brand platform, entitled “One Small Sip For a Better Tomorrow”, illustrates how positive change starts with small steps, such as choosing San Francisco Bay Coffee. The campaign, …