CES Helps Us Meet With Key Advertisers in CTV, Retail Media: Zyngas Gabrielle Heyman Beet.TV [Video]

CES showcases the latest electronic hardware such as high-definition televisions, gaming computers, wearable devices and WiFi gear, but they all need software including videogames for the fullest “wow” effect.

“We love going to CES. It sets the tone in a lot of ways for the rest of the year,” Gabrielle Heyman, vice president of global brand sales and partnerships at video-game maker Zynga, said in this interview with Beet.TV contributor Rob Williams.

The event gives Zynga a chance to meet with chief marketing officers from many of its advertisers, including streaming services that seek to boost subscribership. Zynga’s roster of titles includes ad-supported casual games that are easy to learn on mobile devices, including “Words With Friends 2,” “Zynga Poker,” “Wizard of Oz Slot Games” and “Merge Dragons!”

“We love being able to hear from our CMOs and senior leadership on what it is that they’re looking for,” Heyman said. “There’s a lot …